Amazon DSP Management & Advanced Scaling

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Unlock Programmatic Growth: Advanced Amazon DSP Management Services

When your brand needs to scale beyond search-based ads, Amazon DSP (Demand-Side Platform) is the most powerful tool for reaching high-value audiences both on and off Amazon properties. We move beyond immediate conversion to focus on Total ACoS (TACoS) and customer acquisition.

Our 3-Pillar Strategy for Advanced Programmatic Success

Pillar 1: High-Value Audience Segmentation

We precisely segment audiences using Amazon's unrivaled purchase data, targeting users who viewed competitors, abandoned carts, and specific segments based on buying cycle stage.

Pillar 2: Cross-Platform Execution and Incrementality

We manage placements across Amazon O&O sites (like IMDb, Twitch) and third-party publishers. We implement Frequency Capping to prevent annoyance and ensure your DSP spend drives new, incremental sales.

Pillar 3: True Full-Funnel Measurement (TACoS)

DSP's value is holistic. We provide Total ACoS (TACoS) Reporting and detailed incrementality measurements to prove that DSP is driving long-term organic rank and overall profit, not just isolated sales.

Here are four key benefits of your Amazon DSP Management & Advanced Scaling service, focusing on high-level growth, sophisticated targeting, and comprehensive measurement:

Massive Incremental Reach (On and Off Amazon): We utilize Amazon DSP's programmatic capabilities to reach high-value audiences beyond the limitations of standard search ads. This includes retargeting users on major third-party websites, Fire TV, and IMDb, ensuring you capture customers who are not actively searching on Amazon, driving significant incremental sales.

Our Etsy expert can help you set up your shop and optimize it for maximum visibility and sales. They can help you choose the right keywords and tags, create an attractive banner and logo, and write compelling product descriptions that highlight the unique features of your items.

Sophisticated Audience Conquest and Remarketing: We leverage Amazon's unique, first-party purchase data to create precise audience segments (e.g., users who viewed a competitor's product but didn't buy). This allows us to deliver personalized ads that effectively win back abandoned customers and capture competitor market share.

Our expert can help you choose the right products to sell on Etsy and price them competitively. They can help you research your market and competitors, identify trends and niches, and create a pricing strategy that maximizes your profits.

Measurable Full-Funnel Profitability (TACoS Focus): We provide detailed reporting that moves beyond campaign ACoS to focus on Total ACoS (TACoS). This proves the full value of DSP, showing how it drives long-term organic rank and overall brand profitability, giving you a clear picture of your entire ad investment's return.

Our expert can help you promote your shop and listings on Etsy and other platforms. They can help you create a social media marketing plan, set up email marketing campaigns, and use Etsy's advertising tools to reach more buyers.

Brand Safety and Control at Scale: We handle the complex programmatic execution, ensuring your ads are displayed in premium, brand-safe environments. This allows for rapid scaling of your advertising spend to new heights while maintaining tight control over frequency capping and audience segmentation to maximize efficiency.

Our expert can help you create a strong brand and visual identity for your shop. They can help you take professional-quality photos of your items, create a consistent and recognizable look and feel for your shop, and develop a brand story that resonates with your audience.

Core Deliverables: What You Get with Amazon DSP Management

What we do

Dedicated DSP Expert and custom audience creation.

Advanced TACoS Reporting and incrementality analysis.

Full Creative Service for all required display and video assets.